Herbal Essences is available at most major retailers and chemist stores.

Discover new levels of luscious indulgence with Herbal Essences Juicy colours, extraordinary scents in invigorating shampoos and luxurious conditioners. Welcome to a re-energised, innovative new Herbal Essences line up - all in the name of fabulously luscious hair and a private moment of fantasy every morning. Herbal Essences has not just transformed their packages but within their range of products also offers new formulas, fragrances, hair benefits and more, transporting women to a whole new world of fantasy every day.

Your senses really transport you to a fantasy land for luscious hair with the brand new range of must-have hair care products from Herbal Essences. The new line up offers mouthwatering scents, deep cleansing shampoos, luxurious conditioners and enticingly juicy packaging - the combination of which deliver a super pleasurable showering experience and will ensure you hit your Luscious spot every day.

The much loved Herbal Essences brand was launched in the 1970s. Herbal Essences was about more than straightforward shampoo and conditioner, it was about an experience, and was a real breakthrough at the time. Herbal Essences' primary focus has always been about the experience. This was brought to the consumer by way of delightful fragrances and desirable botanical extracts to create a luscious pleasure for the user. Fast forward to 2008 and the importance of the experience holds fast. But as times change and in a haircare market that's full to bursting, things have moved on. 'What we've done is restage the brand in a way that enables people to buy the products according to the end benefit they're after' says Herbal Essences Scientist Dr. Rene Rust.

'We have combined the experience, something Herbal has always been about, with products that have the latest technologies for state of the art performance and which are especially tailored to what consumers need today.' In other words, Herbal scientists have produced an advanced set of formulations, and have tied in the Herbal experience - an intensively enjoyable showering sensation, specifically designed to enhance the final result.

New Herbal Essences: The Key To Luscious Hair
Herbal Essences has transformed much more than just its bottles - a new juice, new scents, improved hair benefits and more. New Herbal Essences offer women a totally new experience with an exciting set of haircare solutions.

In 6 points to the perfect hair experience:
1) A new clarity - a range of products that deliver the Herbal experience at all aspects of the interaction of her with the product. Holistic design!
2) A perfect partnership - top class hair care performance married with the perfect match: a luscious, sensual fragrance for the total hair experience.
3) Luscious lathers - lots of lather means increased sensual experience and easier use
4) Luxurious conditioners - new conditioner technology tailored to the needs of each hair type and look end benefit, improved hair benefits: feel, look, style, protection
5) Botanical hits - botanical ingredients carefully chosen and blended to match the hair needs and benefits of each product line, also serve as inspiration for fragrance design
6) Scent hits the luscious spot - creative fragrance design, essential for Herbal as the sense of smell has the strongest link with our brain and emotions. The right fragrance impact will take you to other places.

Herbal Essences now has new improved formulations that are specially designed to meet individual hair needs. The state of the art hair care technology offers more targeted benefits depending on your hair type and desired end look. Just like our clear shampoos, these new opaque formulas produce luscious lather and have delightful fragrances. Trust us�you'll love 'em!

As well as improved formulations, we're giving you luscious new bottles to match! With many variants to choose from, each one has a different colouring to make it easier for you to find your favourite.

Good question! There are 10 new shampoo and conditioner variants and each of them is designed to address particular hair needs, and each variant has a luscious fragrance! So you can select by hair benefit or by scent. A hint: the variants achieve varying levels of conditioning, and you can pick a formula that's as light or as intense as you'd like. The scale below shows how the collections relate to each other.

If you were an old Herbal Essences user and need help to find out which of the new luscious collections corresponds to you, please click here.

We invite you to discover the new range:
Uplifting Volume shampoo and conditioner, with white nectarine and pink coral flower extracts, have light weight cleansing formulas for luscious, voluminous hair.
Breakage Defender shampoo, conditioner and rinse off intensive mask help prevent split ends and breakage. The formula with pearl, coconut & mango extracts will provide a delightful shower experience.
Ignite my Colour, with acai berry and silk extracts, is a shampoo, conditioner and rinse off intensive mask collection that will hydrate colour-treated hair to help protect from damage, leaving it lusciously shiny.
Seductively Straight new shampoo and conditioner system, with silk and pear extracts, smoothes the cuticle and leaves hair sleek and lustrous.
Fresh Balance shampoo and conditioner with icy pineapple and cotton extracts thoroughly cleanse and lightly condition to leave hair vibrant, shiny and refreshed.
Hello Hydration shampoo, conditioner and rinse off intensive mask deeply condition with essential moisturizers, leaving hair silky, smooth and manageable. The formula with a luscious scent and coconut and orchid extracts, will take every girl to her own fantasy land.
Frizz Fighter shampoo and conditioner with mandarin oil and pearl extracts, contain an anti frizz potion for virtually frizz-free hair that resists humidity and give a fragrant shower experience.
It's a Curl Thing provides all-day curl definition with radiant shine. The collection includes shampoo and conditioner with French lavender and jade plant extracts.
With berry, tea and orange flower extracts, the Dazzling Shine collection features a shampoo and conditioner as well as 2 in 1 to give hair a gleaming, dazzling brightness.
No Flakin'Way is a flake-fighting anti-dandruff shampoo with cucumber and lemongrass extracts. Leaves hair super clean and shiny.

Herbal Essences has blossomed and along with technologically advanced formulas, luscious hair end benefits, incredible scents and fabulous packaging, a sensational new advertising campaign has been created to celebrate the changes. Beautiful imagery, luscious hair and a genuine element of fantasy come alive in the new Great Escape campaign, but how did we get there?
Since the 1970s, Herbal Essences has stood out from the crowd. It's never been just about great hair - there has always been something more in the form of a fabulous experience, from the Garden of Earthly delights back in the 70s or the Yes, Yes, Yes in the 90s.
But it was time for a change. It's 2009 and it's time for Herbal Essences to change. Everything from the bottle to what's inside is transforming so it's only right that the advertising reflects and celebrates this.
Herbal Essences has created a campaign that gives the audience a fabulous experience and keeps the humour that is so loved and appreciated. But Herbal has grown up and therefore the sense of humour reflects this and in the new campaign, the jokes move on from one-off gags to smart wit.
Have you ever closed your eyes in the shower and floated away? On a Herbal Essences Great Escape you can visit a pleasurable place filled with lusciously fragrant ingredients where you always leave with luscious hair and a smile. Anything can, and does, happen here from cactus hairbrushes to raspberry maidens to dressing table rafts - it's all possible once you pop the Herbal cap.
We hope you enjoy moments of luscious personal pleasure with the new Herbal Essences Great Escape advertising campaign.

Great to hear you'd like to try our shampoos and conditioners! To see if we have any Herbal Essences samples available at a given time, please check the "Promotional offers" section and/or the "get a free sample" section to get the latest offers. Check it out here.

Unfortunately some misinformation has recently appeared which may have compromised your trust in Herbal Essences. Rather than trust wrong information here are the facts:

• Herbal Essences products are not tested on animals. Full stop. Nor do we ask any supplier or contract lab to test them on our behalf. All messages implying Herbal Essences or any other P&G Beauty product was tested on animals are a wrong!
• We also do not test single ingredients on animals, except in very rare cases when needed to meet regulatory or safety obligations
• In fact, P&G is a global leader in supporting alternatives to animal research, having invested more than $250 million to date in helping to develop more than 50 proven alternative methods. We collaborate with governments and universities to promote acceptance of alternatives.
• We actively share our discoveries so that others can benefit from our progress. Our work has appeared in more than 400 scientific publications.
• We hope you find this information helpful. If you would like to learn more about this important aspect and our engagement, please visit: www.pgbeautyscience.com, www.pgbeautyscience.com/animal-testing-alternatives.html

Sustainability is deliberately embedded in our Company's Purpose to improve the lives of the world's consumers, now and for generations to come.

• Sustainability is not new for us. We have a strong track record that illustrates our commitment to sustainability:
  - We pioneered environmental reporting in 70s, eco-efficiency in the mid-80s (e.g. compact detergents) and have been producing an annual sustainability report since 1999
  - Our manufacturing processes are highly efficient. 96% of raw materials entering our plants end up on supermarket shelves and half of the remainder is recycled
• P&G's approach to sustainability is broad-based and ensures:
  - Environmental Protection (e.g. design waste out of products, facilities management, product safety, packaging reduction)
  - Social Responsibility (e.g. community programs, values, ethics, philanthropy, health, hygiene, safety, nutrition, education)
• We help consumers develop more sustainable consumption behaviors through education campaigns and tools developed in partnership with 3rdparties (e.g. Ariel Cool Clean in collaboration with the French Energy Saving Agency, Future Friendly program with the Energy Savings Trust in the UK, Science-in-the-box website)
• We have been recognized externally for our efforts, e.g. P&G is a member of the Dow Jones Sustainability Index since its inception and sector leader for 7 out of 9 years. P&G also received the 2008 European Business Award for Corporate Sustainability for its company-wide commitment to sustainable development

More specifically, P&G Beauty & Grooming is taking meaningful steps to reduce the environmental impact in producing our products.

• In the past six years, P&G Beauty & Grooming manufacturing plants worldwide have promoted sustainability by reducing C02 emissions by 36 percent, energy usage by 28 percent, water usage by 23 percent (reductions are per production unit).
• P&G Beauty & Grooming is developing sustainability solutions in the hair supply chain. By utilizing strategic planning to place plants and suppliers closer to the customer, P&G Beauty & Grooming will significantly reduce energy costs associated with shipping.
• P&G Beauty & Grooming is developing new technologies to minimize the use of water in production facilities.
• P&G Beauty's new manufacturing plant in Poland embraces state-of-the-art sustainability features to minimize environmental impact and improve the lives of those in and around the plant.
  - P&G Beauty & Grooming is extending these new sustainability practices to other plant sites, including Romania and Brazil, and will continue to further improve sustainability efforts with each new site.
  - The Poland team is studying alternative energy supplies and working with William McDonough's Cradle-to-Cradle team to assess development for a new level of eco-friendliness (Cradle-to-Cradle provides a framework for efficient and more sustainable product manufacturing).
• P&G Beauty & Grooming plants across the globe are implementing the energy reduction program developed in Asia that led to significant reductions in C02 emissions, water usage and operating expenses.